Let's have a little conversation here about BRANDING.
Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.
This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.
To discover your brand, you need to first decide on your "target audience" for your website.
Choosing Your "Target" Audience
There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.
This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.
I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.
There truly are many different facets to the platform here

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